Clean, Lean Chicken
For Your Family's Health.
For illustration only. Actual products may differ.
Peace of Mind
for Your Family
You want to give your family good food. Now you can give them good chicken raised with care.
With GO-FREE Chicken, you can have:
Healthier Source of Protein
Skinless and less fat without sacrificing taste,
providing a nutritious option that parents
feel good about serving to their family.
Versatility in Malaysian & International Recipes
Specially selected skinless chicken parts
that work perfectly in traditional Malaysian
and international cuisines.
Easy Chicken Cuts
To simplify preparation time and ensures juicy and tender results even without skin.
Quality Assurance
Stringent quality control and
halal certification for your peace of mind.
"Finally, a skinless chicken that stays moist and flavorful in my chicken rendang.
My family really enjoyed eating skinless chicken now."
-Farah, Kuala Lumpur
GO Cage-Free
Our chickens are naturally leaner
because they can stretch their wings
and stay active in airy barns.
GO FREE FROM Antibiotic Residue
Our chickens are naturally leaner because they can stretch their wings and
stay active in airy barns.
GO Free From Added Hormones
Good gut health helps our chickens
digest well so they grow nice
and plump naturally.
GO FREE FROM Harmful HEAVY METALS
All our chicken products are regularly tested
nd certified free from anything harmful.
WHY A DIET WITH LACTO-PROBIOTICS?
This diet helps chickens absorb nutrients better
to keep them strong and healthy.
The common challenges that mothers face everyday
As a mother, making the right food choices for your family can feel like a constant battle.
“I want to serve healthier meals,
I need foolproof ways to make skinless chicken that
my kids will actually eat.”
Malaysia Mother, 35
Kuala Lumpur, 2 Children
That’s why GO-FREE Skinless Chicken was developed
help to solve real problems for mothers
Mothers Know Best
My family enjoys eating less fat Chicken Rendang.
My family accepts skinless chicken as part of their routine chicken meal.
I am so happy that my family has a healthier meal now.
''Now I can serve healthier meal for my family.''
"Healthy Eating Shouldn’t Feel Like a Cooking Class"
Like many young Malaysians, the idea of cooking skinless chicken feels more like a chore than a choice.
“I want to eat healthier, but when I try cooking skinless chicken,
it takes too much time and effort to remove skin.
I end up ordering food delivery instead.
I just need something quick, easy, and delicious
without spending ages in the kitchen.”
Aisha, 28, Kuala Lumpur
GO-FREE Skinless Chicken Solves It All
'Made for people with fast-moving lifestyles'
For illustration only. Actual products may differ.
Convenience & Time are Priority
Busy lives demand quick, low-effort meals.
We have done the heavy work to remove the skin and extra fat.
Texture & Taste Challenges
''Now I can eat healthier meals without spending ages in the kitchen.''
Malaysia's first
full range of skinless chicken
Enjoy lean protein with up to 50% less fat.
GO-FREE Skinless Chicken gives you all the lean goodness with less work and is easy to cook.
Simplify preparation & creative meals with GO-FREE Skinless Chicken easy cuts.
Tender & juicy cuts harvested from healthy weight chickens.
For illustration only. Actual products may differ.
For illustration only. Actual products may differ.
GO-FREE Skinless Chicken
easy cuts:
• Whole Leg
• Chicken Chop
• Boneless Breast
• Fillets
• Drumsticks
• Bone-in Cubes
Palm-size serving of 100g (3.5oz) cooked chicken.
Estimated values based on USDA (2019) and
the National Chicken Council data's.
Make Healthy
Meals Easier
Preparing meals at home is one of the best ways to improve health.
Make the switch to GO-FREE Chicken for your family today!
Instantly Leaner
From soups to curries and everything in between, dishes are now less oily
and more nourishing.
Create easy daily healthy meals
with lower fat and lean protein for:
Mothers in confinement
Supports recovery, breastfeeding,
and getting back into shape.
Gentle diets for elderly & kids
Tender chicken and tray-packed chicken to cook into soft meals.
Great for fitness lovers
Helps build and maintain muscle,
helps with calorie control.
Suitable for heart patients
Good for low-cholesterol diets with
heart-friendly minerals and B vitamins.
Good physical recovery when sick
Supports healing of the body when
extra care is needed.
We Raise Better Quality Meat
for You
At Harumi Brands’ farms, we know good chicken care creates good cuts. The meat of stressed chickens is pale, feels mushy and is less juicy. To give you natural, succulent, pinkish cuts, we do our best to keep our chickens relaxed and healthy.
Committed to the 5 Freedoms:-
Freedom from hunger and thirst.
Freedom from discomfort.
Freedom from pain, injury or disease.
Freedom to express natural behavior.
Freedom from fear and distress.
For illustration only. Actual products may differ.
From our farms to our Japan approved processing facility, we deliver chilled chickens to your nearest supermarkets
every day!
Simple Recipes
with GO-FREE Skinless Chicken
Hainanese Chicken Rice
Ingredients
For the chicken:
- 1 GO-FREE Skinless Chicken Whole Leg
- 1 slice ginger
- 1 stalk green onion
- ½ tsp Salt
For the rice:
- ½ cup jasmine rice (washed)
- ¾ cup chicken broth (or water if needed)
- ½ tsp(teaspoon) garlic (minced)
- ½ tsp ginger (minced)
- 1 tsp chicken fat or oil
Simple Sauce:
- 1 tbsp (tablespoon) soy sauce
- ½ tsp sesame oil
- ½ tsp chicken broth
Instructions:
Boil the Chicken :
Rub the chicken with salt and rinse. Boil it in water with ginger and green onion for 25–30 minutes. Save the broth.
Cook the Rice :
Add ½ cup rice and stir briefly. Add ¾ cup chicken broth. Cook in rice cooker or small pot until done.
Make the Sauce :
Mix soy sauce, sesame oil, and a bit of broth.
Optional :
Add cucumber slices or chili sauce.
Chicken Caesar Wrap
Ingredients
- 1 GO-FREE Skinless Boneless Breast (cooked)
- 1 tortilla wrap (large)
- 1 handful romaine lettuce (chopped)
- 2 tbsp caesar dressing
- 1 tbsp grated Parmesan cheese
- Optional: croutons (crushed), black pepper
Instructions:
Prepare the Filling:
If using cold chicken, reheat or serve as-is. Mix chicken, lettuce, caesar dressing, and parmesan in a bowl.
Assemble the Wrap:
Lay the tortilla flat. Spoon the mixture into the center. Fold in the sides and roll it up tightly like a burrito.
Serve:
Eat as it is, or grill/sear in a dry pan for 1–2 minutes each side for extra crispness.
Testimonials
— leelusie
“Worth every sen for the convenience”
"Yes, it costs a bit more than regular chicken, but the time I saved and the cleanliness are worth it. No skin, no waste — just clean meat I can cook instantly."
— nora89
“So convenient for my busy schedule!”
''As a working person, I really can't be bothered to tear chicken skin to cook a meal fast. The Skinless chicken make it easier to portion food before cooking. Reasonable price for the convenience.''
Frequently Asked Questions
Anticipated customer questions for Skinless Chicken
Questions - Freshness
"Is this chicken fresh ?'' ''It looks a bit dark/greyish in parts." "How can I tell if it's fresh without the skin to look at ?"
Answer
"Yes, absolutely fresh! The dark/greyish in muscle is natural myoglobin(protein).
To check freshness, look at the 'best by' date, ensure for firm texture, neutral and fresh smell."
Questions - Color
"Why is some of the meat so dark, especially the legs?" "Is this cooked already? It looks darker."
Answer
''The darker color is completely natural. It's called myoglobin(protein), which is more abundant in these 'working' muscles.
It is not an indication of being cooked or of poor quality."
Questions - Texture
"Why does the meat look a bit 'transparent' or stringy in some areas without the skin?"
Answer
"Without the skin, you're seeing the muscle fibers directly, which can appear a bit more 'see-through' or stringy.
This is a normal visual characteristic of lean muscle tissue and doesn't affect the quality or taste."
Questions - Cooking
"Will this cook differently without the skin?" "Will it dry out faster?"
Answer
''It will generally cook a bit faster than skin-on, as there's no layer of skin and fat, cooking times will be reduced slightly.
It's also great for absorbing marinades directly, leading to really flavorful results.
To prevent drying, avoid overcooking and consider brining or marinating."
Questions - Quality/Value
"Is skinless chicken lower in quality because it looks different?" "Why is skinless chicken sometimes priced higher to skin-on?"
Answer
"Not at all! Our skinless Go-Free chicken is premium quality and are prepared differently.
Many customers prefer it for health reasons as it's leaner. The price reflects the quality of the meat and the additional processing to remove the skin."
Questions - Taste
"Will skinless chicken taste as good?" "Will it be bland?"
Answer
"Skinless chicken offers a delicious and lean flavor, while the skin does contribute to some richness.
Without the skin, the chicken absorbs marinades and seasonings more directly, leading to incredibly flavorful dishes.
It's a different culinary experience, but equally delicious!"
Questions - Health
"Is this healthier without the skin?"
Answer
"Yes, skinless chicken is generally leaner and lower in saturated fat compared to chicken with the skin on.
It's a great choice if you're looking to reduce your fat intake."
Lab Test Result
GO-FREE chicken has been proven safe to use with 4 different lab tests that we have conducted since 2024
Heavy Metal Residue
Pesticide Residue
Hormones Residue
Antibiotic Residue
B2B Operational Benefits with HARUMi
A. Convenience & Efficiency
Portion control services:
Customized pre-portioned packages to reduce kitchen weighing time and improve long-term costing accuracy
Ready-to-Cook format:
Skinless chicken cuts are carefully selected for premium fine cuts, clean and hygienically packed in vacuum bags.
Multiple Package Sizes:
Available in various portions (Boneless breast meat, fillets, etc) for different business needs.
B. Supply Chain Advantages
Direct Delivery Service:
Door-to-door delivery to your business locations.
Consistent Supply:
State-of-the-art facilities ensure reliable and consistent product availability.
C. Quality Assurance & Testing
Comprehensive Testing Program
Certificate of Analysis:
Regular testing for bacteria and antibiotic residue.
Temperature Control:
Maintained below 4% for chilled products, below -18 degree C for frozen.
Laboratory Testing:
Internal, external and authority lab testing to ensure continuous product safety.
D. Process Quality Control
Critical Control Points:
Ante-mortem inspection, halal verification, metal detection and chlorine treatment (20 – 50 ppm).
Equipment Standards:
Stainless steel equipment's for easy cleaning and cross-contamination prevention.
Production Environment:
Maintained below 14 degree C throughout processing.
E. Business Partnership Value
Industry recognition
Major clients:
Trusted by large-scale food service operators and restaurant chains such as KFC, Pizza Hut and others.
Export-quality:
Japan-approved facilities meeting international standards.
Established Network:
Operating since 1986 with proven track record in B2B supply.
Product Range for B2B
Skinless whole chicken cut (9 pieces):
Customized weight ranges.
Prime Cut Options:
Excess Fat and skin removed, neck and tail removed.
Specialty Cuts:
Can be customized to customers need.
Flexible Packages:
Customized weight options to suit different business requirements.
F. Competitive Advantages
End-to-End Control
Integrated Operations:
From feed mill to processing plant by ensuring quality at every stage.
Own Fleet:
Dedicated distribution chilled and frozen trucks for reliable delivery.
R & D Department:
Continuous product development and improvement.
G. Market Positioning
Premium Quality:
Export-standard products at competitive prices.
Reliability:
Consistent supply with quality guarantees.
Compliance:
Meeting all regulatory requirements for food service operations.
Why You Can Trust HARUMI GO-FREE Chicken?
Free of antibiotic residues
Free of added hormones
Free of Pesticides
Has less fat & cholesterol
Adheres to GMP & Food Safety Management System
Quality Assured for Inner Peace
Factory Location:
Plot 135 & 136, Kawasan Perindustrian
Lumut, Kg Acheh, 32000 Sitiawan, Perak
KL Depot Location:
No. 26, Jalan Bulan U5/167, Bandar Pinggiran Subang,
40150 Shah Alam, Selangor Darul Ehsan.
Customer Care Email:
Copyright 2025 Harumi Brands Sdn Bhd - All Rights Reserved